What is ppc in affiliate marketing and affiliate ppc case study

What is ppc in affiliate marketing and affiliate ppc case study

When talking about PPC affiliate marketing, it’s important to form a distinction between two differing types of performance-based marketing. what's usually mentioned as pay per click affiliate programs are programs where marketers, also called publishers, get paid by displaying ads next to their online content. Google AdSense is that the hottest example. In these programs, marketers are purchased bringing traffic (clicks in most cases) to the merchant’s website.

affiliate ppc case study

Confusingly enough, PPC affiliate marketer can ask any affiliate marketer who uses paid advertising to market affiliate offers to their audience. during this case, affiliates need to invest their own money up front to make ad campaigns for the products they’re promoting as affiliates. These PPC affiliates are usually paid just for conversions, i.e. when an actual sale occurs.

affiliate ppc case study

The two often get involved . However, the previous is strictly about monetizing your website with display ads, whereas the latter is more about using PPC strategies to try to to affiliate marketing. during this article, we'll specialise in the feasibility of doing affiliate marketing by running paid ads campaigns to market affiliate products. Is it a viable option at all? you'll determine about the challenges that the majority PPC affiliates need to face and therefore the strategies which will make it work.

affiliate ppc case study

Search Traffic is one among the very best quality of traffic out there because the user himself is checking out your products and services and should have already decided to form a sale , unlike Facebook ads, which is interruptive marketing.

With search, people are checking out an answer to their problem. All you've got to try to to is have a solution , then write a convincing ad and target the proper keyword(s) so you'll get the foremost traffic and make the foremost sales.

Search engine marketing (SEM) is totally re-active since you've got to attend for somebody to type during a problem. Social Media Advertising, on the opposite hand, is more interruption marketing.

For example, Facebook is supplying you with access to people that have an interest during a niche, but at that point , are highly unlikely to be during a buying frame of mind. it's a bit like once you see a billboard on TV. You don’t usually stop watching the program; prepare and leave and buy the merchandise . it's interruptive marketing, a bit like Facebook!

SEO is also a superb long-term strategy to urge consistent search traffic, but this case study focuses on the PPC (Pay Per Click) side of things.

2.) the method

In this case study, i attempted promoting an affiliate product on Google Ads. the merchandise is from ClickBank; it's called carbofix, a weight loss supplement.

The steps that were taken during this case study were as follows:

Picked an affiliate product from the ClickBank marketplace.

Created a landing page (I used Elementor and WordPress, you'll use any page builder)

Set up Tracking (I used clickmagick, you'll use any link tracker)

Launched a Google search campaign

The campaign got approved within but 48 hours.

I was bidding on the product’s name keyword, using the precise match type. The keyword doesn’t have a high search volume. (it gets about 320 US searches per month)

Other keywords were:

[carbofix], [carbofix discount], [carbofix promo] … etc.

The traffic from this sort of campaign is restricted , but it's highly targeted traffic. during this case study, i used to be targeting people at rock bottom of the customer funnel, who presumably had decided to form a sale .

I created a really simple landing page with little or no content, and to be honest, it could’ve used a touch little bit of optimization which will help get a better quality score on Google Ads.

I made a purchase with this method, as you'll see within the screenshot below:

3.) the way to Scale This Campaign and Reach a Wider Audience

The product’s main keyword has only 320 searches, as I said before, but upon keyword research, it appears that a lot of consumers look for weight loss supplements online who don’t know or heard of this specific product. These users are often reached by targeting the highest of the funnel keywords like [best weight loss supplements], which gets (100K+ US Searches) with relevant content that recommends the merchandise and convincing them to form a sale .

The keywords that contain the products name usually have a high CPC and are very competitive, so targeting middle and top of the funnel keywords with informative articles may go better.

4.) In Closing / Lessons Learned

Even though the results weren’t spectacular and that i was breaking even, this experiment has proven to me that promoting affiliate products on Google Ads remains useful, contrary to popularly held belief on internet marketing forums, that's why sometimes testing a technique is that the best thanks to know whether it works or not.