what is epc in affiliate programs complete guide

 what is epc in affiliate programs complete guide

EPC isn't just another metric you ought to follow. it's inherently linked to your turnover. Knowing the worth of your EPC means knowing what proportion you'll expect to earn. By comparing this value with other indicators, you'll get a comprehensive overview of your campaigns. Let’s dive in.

what is epc in affiliate programs

What does EPC mean in affiliate program?

EPC is an acronym for earnings per clicks. In practice, it means what proportion money you earn whenever a customer clicks on your affiliate link. Some say that EPC is one among the foremost crucial metrics for measuring the success of affiliate marketing. Comparing it with CPC provides you with useful insights that ought to be analyzed often. Your profits are determined by the equation: profit = EPC – CPC. 

We’ll show you ways to use EPC in practice afterward , and describe what EPC is in affiliate marketing.

EPC or “earnings per click” may be a common payment model for affiliate schemes, and a formula that affiliates can use to work out the majority value of the click-throughs that they carry to their affiliate partners. Earnings per click is widely used with PPC or pay per click affiliate schemes that disburse for every click-through an affiliate generates.

If you would like to find out the way to make the simplest use of your affiliate analytics on per click earning sites, and the way to use EPC to assist you to work out profitable and not-so-profitable affiliate schemes and campaigns in order that you'll fine-tune your efforts to maximise your pay per click income, read on to find out everything you would like to understand .

Knowing what proportion you earn for every click you achieve is in fact fundamental to calculating your affiliate marketing earnings and making your affiliate marketing campaigns work for you, because it'll assist you to work out what proportion you're getting to earn, also as which links are the foremost effective, and people that require more work. However, knowing the worth of every individual click is usually meaningless – because some clicks might earn quite others, and a few none at all!

EPC is that the way that commissions for pay per click affiliate schemes are calculated and determined-put simply, it tells you the worth of the clicks you win within the payment structure your affiliate scheme offers.

What is EPC for affiliate program?

Whilst EPC stands for earnings per click, this is often actually a touch misleading. EPC may be a formula that works out the mean average value for the clicks you achieve, and not simply the worth of anybody click on its own.

It is a price per click formula that permits you to analyse data on multiple clicks all directly , and returns a results of your earnings per 100 clicks, and not just on one click on its own-so it should really be called “earnings per 100 clicks,” to be totally accurate!

EPC may be a common sort of payment structure for affiliate websites, also as a valuable analytics tool for affiliates, because it's designed to supply an insight into the success of your pay per click referrals. A click, or individual action won't cause you to any money in and of itself-for instance, having a high bounce rate, or tons of clicks that don’t evolve into sales or sign-ups might constitute a click, but not necessarily any earnings. Also, differing types of sign-ups or purchases at varying levels can earn different amounts of commission, then understanding the typical across a stratified sample of your clicks is vital .

An EPC example to stipulate the principle are often given as a group of 100 clicks that earned you a complete of $80-in this case, the EPC is $80, or $0.80 per individual click.

Using EPC allows you to ascertain what proportion money you earn for every 100 clicks you achieve-averaged out across all of the 100, and taking under consideration both high value and low value clicks.

Ultimately, EPC gives you a big-picture view of your promotions and marketing endeavours, in order that you'll see what proportion money each batch of clicks earns for you, and assesses the entire value of your efforts.

Affiliate marketing EPC guide 

Affiliate marketing EPC is widely used on per-click earning sites, to offer you a cost-per-click formula that permits you to ascertain your earnings at a look across the board, without having an enormous table or list of clicks to figure through and add up to ascertain your final figure.

what is epc in affiliate programs

Good affiliate schemes provide EPC information as a part of their wider analytic tools for affiliates, to permit affiliates to trace their success in real time, identify and repose on highly profitable links and promotions, and establish what's not working and why.

This is particularly important for affiliates that usher in large amounts of traffic for his or her partners, and people that use a good range of various links and platforms to market them, as EPC enables quick and straightforward side by side comparisons that translate into real earnings as a part of your full range of analytic metrics.

For instance, say you're employed with an affiliate scheme that gives different levels of commissions counting on the sign-up or action achieved from each click on an equivalent link-$1 and $2 respectively for this instance , to stay things easy.

It might seem that a $2 click is clearly more lucrative-but maybe not! If you'll tempt three of your prospects to form the $1 check in for each one that creates the $2 check in , the $1 sign ups actually pay our more for your effort, because the payment floor is lower or easier to realize .

Even if your affiliate scheme doesn’t provide a ready-produced EPC table for you, it's really simple to figure out your EPC for any given campaign or partner, if you recognize the way to calculate EPC yourself.

To calculate EPC for any given campaign, just do the following:

Add up the entire earnings for the campaign or timeframe that you simply are working with, divide this by the amount of clicks received, and multiply by 100-this provides you with the earnings per 100 clicks, or the EPC result.

EPC affiliate programs structure

EPC affiliate programs are schemes that pay commissions per 100 clicks achieved, making it easy to assess the profitability of various affiliate partnerships side by side, also as showing how different campaigns and links for an equivalent product or partner perform compared to every other.

For instance, say you're working with two different affiliate partners within an equivalent affiliate scheme.

If one among the scheme’s EPC results shows that you simply are becoming less clicks overall, but earning more per 100 clicks than the opposite scheme, you would possibly want to think about dropping the lower-paying scheme to place more effort into the more profitable option, or alternatively, concentrating on the poorly performing scheme to enhance your results.

Additionally, if you employ many different links for one scheme and promote them in several ways and in several places, the EPC formula will tell you which of them links and platforms are producing the simplest yield, allowing you to either consider these areas or work to enhance the less successful links.

How to use EPC to increase your affiliate marketing campaigns

Working out the EPC for every of your affiliate partnerships and individual links and campaigns provides a valuable and straightforward to know thanks to see how your efforts are paying off, and what's going right – or wrong!

Here are a number of the ways in which EPC can assist you to match and boost your affiliate marketing campaigns.

• Calculate your earnings per click formula to point out what proportion you earn from each campaign or affiliate scheme.

• Compare different affiliate partners side by side to ascertain which one earns the foremost , no matter their base value per click.

• compute which website or advertising platforms that you simply use produce the very best yield and income.

• Assess how different links perform as compared to every other.

• Match historical data with newer data to ascertain if your campaigns are improving or starting to hamper .

• compute whether you earn more from lower cost sign-ups that are easier to realize , or higher cost sign-ups that aren't very easy to win.

• Judge whether paid advertising is well worth the money by identifying what proportion you earn compared to what proportion you spend.

• Spot problems like invalid links, high bounce rate and broken links and work to correct them.

• perform A/B testing for 2 versions of your website to determine which is that the best and profitable.